Industry: Education
Services Provided: Google Ads (PPC), Landing Page Optimization
Location: Mumbai, India
Project Duration: 45 Days
Objective: Generate Admission Leads for New Academic Year

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🏫 About the Client

Our client is a reputed school in Mumbai known for academic excellence and holistic development. The school follows the CBSE curriculum with a global outlook, focusing on nurturing students with strong values, creativity, leadership, and critical thinking. With state-of-the-art infrastructure and a child-first approach, it stands among the top preferences of Mumbai’s discerning parents.

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🎯 Client’s Goal

The reputed school wanted to:

• Drive high-quality admission inquiries for the upcoming academic year
• Reach parents in Mumbai actively searching for schools
• Increase brand awareness and online visibility in key areas of Mumbai
• Maintain a cost-effective CPL (Cost Per Lead) while ensuring lead quality

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🚀 Our Strategy

To accomplish these goals, we implemented a results-focused Google Ads strategy with smart targeting, effective ad copy, and strong conversion tracking.

1. Campaign Structure & Keyword Planning

We targeted high-intent keywords such as:

• “Admissions open 2024-25 in Mumbai”
• “Top CBSE schools in Mumbai”
• “Reputed schools near me in Mumbai”
• “Best international school in Mumbai for kids”

Tightly themed ad groups ensured better Quality Score and Ad Rank.

2. Location Targeting

Ads were shown to audiences in premium and parent-dense areas:

• Andheri
• Bandra
• Powai
• Juhu
• Ghatkopar
• Chembur

3. Ad Creatives & Copy

We highlighted the school’s strengths:

• Academic Excellence
• Safe and Tech-enabled Campus
• Activity-based Learning
• Well-trained and Experienced Faculty

CTA-driven headlines like “Admissions Open – Reputed CBSE School in Mumbai” attracted high CTR.

4. Landing Page Optimization

A responsive and mobile-first landing page was built with:

• Short inquiry form
• Call and WhatsApp CTA buttons
• Testimonials, facilities highlights, and campus images

5. Conversion Tracking

We tracked:

• Form submissions
• Call clicks
• WhatsApp interactions
• Brochure downloads

This helped in measuring ad performance and optimizing spend.

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📊 Campaign Results

Metrics	Results
Clicks	61,000+
Impressions	3.32 Million+
Avg. CPC	₹4.91
Total Spend	₹300,000
Qualified Leads Generated	5,200+
Cost per Lead (CPL)	₹57.69 (approx.)
Conversion Rate	~8.5%

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🧠 Key Takeaways

• Precise keyword targeting for Mumbai-based parents ensured high lead relevance
• Localized ad copy using the phrase “Reputed CBSE School in Mumbai” helped improve engagement
• Fast, mobile-optimized landing pages boosted conversions
• Continuous optimization of ad creatives and budgets improved ROI month over month

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✅ Conclusion

Our campaign helped a reputed school in Mumbai successfully boost its admission inquiries through a data-driven and locally targeted Google Ads strategy. The results not only increased lead volume but also helped strengthen the school’s digital brand presence in a competitive market.

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