Here’s a case study based on the Google Ads lead generation campaign for a USA-based startup, as shown in the image:

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🧾 Case Study: Lead Generation for USA-Based Startup Using Google Ads

Client: Tech Startup (USA-based)
Objective: Generate qualified leads at a low cost through Google Ads
Duration: May 1 – May 31, 2018
Platform: Google Ads (Search/Display Campaigns)

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🎯 Campaign Goals:

• Drive highly targeted traffic to the startup’s landing page.
• Generate quality leads (form submissions) with a target CPA under $10.
• Optimize cost-per-conversion (CPC) while improving conversion rate.

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📊 Performance Metrics (May 2018):

Metric	Result
Clicks	635
Conversions	103
Conversion Rate	16.22%
Total Cost	$2,260
Cost per Conversion	$5.54

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🔍 Strategy Breakdown:

1. Keyword Research & Intent Targeting

• Focused on high-intent keywords relevant to the startup’s niche.
• Excluded broad, low-converting search terms to ensure budget efficiency.

2. Ad Copy Optimization

• Created compelling, benefit-driven headlines.
• Implemented A/B testing for ad variations to improve CTR and Quality Score.
• Included urgency and trust elements (e.g., “Free Demo,” “Trusted by 1,000+ Clients”).

3. Landing Page Design

• Developed a conversion-focused landing page with:
  • A single CTA (contact form).
  • Minimal distractions.
  • Clear, persuasive messaging.
• Integrated tracking tools for accurate conversion monitoring.

4. Geo & Device Targeting

• Targeted specific regions in the USA.
• Adjusted bids based on device performance (mobile vs desktop).

5. Bid Strategy

• Started with Manual CPC, gradually moved to Target CPA bidding once conversion data matured.
• Allocated higher budgets to top-performing ad groups.

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🧠 Optimization & Learnings:

• Removed underperforming keywords after initial 7-day learning phase.
• Paused low CTR ads and scaled high-converting variants.
• Continuous monitoring allowed real-time adjustments to ad schedule and demographics.

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✅ Results:

• Achieved 103 high-quality leads at a cost-per-lead of only $5.54, well below industry average.
• Maintained a conversion rate of 16.22%, reflecting the success of landing page and audience targeting.
• Delivered results within budget of $2,260, making the campaign highly profitable.

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